Helping theaters engage audiences through Creative Design
Summer Theater Programs
Let’s face it.
Summer theater programs are here to stay. Among other things, these educational programs help build our respective brands, fill out our talent pools, spread news of our organization, help ensure that the performing arts thrive for generations to come…and also help fill the coffers.
Young Artists of America has such a program. YAA is a multi-faceted D.C. area organization that trains young performers. They began offering their summer intensives a few years back and Drama Queen was there to help with the launch. Subsequently, we have been working with YAA to further develop their visual brand which continues to evolve.
In the Beginning…
The initial design aesthetic was less sophisticated than today’s. You can see the original look on the brochure cover below. It worked well enough in that it advertised the program’s existence, but it didn’t capture the professionalism of the summer intensives. It didn’t clearly communicate the program’s brand identity.
Former Summer Intensive Brochure
So, we went back to the drawing board and came up with this new approach. This time around, the program got its very own logo, thus asserting the program’s individuality and not relying so heavily on the YAA brand. Of course, the YAA logo is still a present, but the Summer Intensives are definitely the star of the show.
It was imperative that the new look was adaptable since it had to work in numerous digital and print applications. It does.
Everyone agrees that new identity is a positive step forward for the program. We are eager to see where else the brand might go in the years to come!