Stage Rights’ New Brand


We were invited to help Steele Spring Theatrical Licensing & Royalties re-brand themselves as Steele Spring Stage Rights (stagerights.com).

They are a licensing company that offers a catalog of original musicals, dramas, comedies, and what they are primarily known for, the jukebox musical. One of their most popular is The Marvelous Wonderettes.

The client asked for a professional-looking, corporate logo that had none of the current logo’s whimsy, which meant no springs. (Sad face.)

The new logo had to be adaptable because eventually the Steele Spring name will be eliminated. To accommodate this future alteration, we positioned the Steele Spring name where it can be removed without disrupting the integrity of the logo.